Tyson Steele Associates - Advanced Dental Marketing Concepts
Articles
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Looks Can Be Deceiving
Why the ADA's Vaunted Dental Marketing Company Failed
On July 10, 2009, the American Dental Association announced that it was shutting down the association’s for-profit joint venture with marketing firm ADAidm after it “experienced significant production and operational difficulties.”
By Tyson Steele
Published 2010-03-09
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Hygiene, Inc.
How Managing with Statistics Can Turn Hygiene into Profit
An excellent hygiene department is often the foundation for an excellent restorative practice. After all, patients who are consistently in hygiene are much more likely to accept restorative treatment, stay in your practice and refer people to you.
By Tyson Steele
Published 2010-03-01
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Promises
The Power of a Promise Kept . . .
This old, rather obscure article by inspirational speaker, businessman, and philanthropist, W. Clement Stone still resonates today. In today's world of broken business and personal promises, we felt compelled to include it here ...
By W. Clement Stone
Published 2009-08-21
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The Ten Myths of Dental Practice Success
And How to Overcome Them to Build the Practice of Your Dreams
The most common type of retirement plan in the United States is an IRA. So, here’s an easy question. Do you know what the initials I.R.A. stand for?
By Tyson Steele
Published 2009-07-31
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What Happened to All That Money?
How All That Hard Earned Income Seems to Vanish, and Where It Goes
If you've wondered where all your hard earned profit goes, here are some of life's major expenses for your consideration:
By Tyson Steele
Published 2009-07-02
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Learning from the Great Depression
How to Successfully Steer Your Dental Practice in Any Economy
According to many experts, we are currently experiencing the greatest economic downturn since the Great Depression. In fact, many commentators are calling for the “end of prosperity” as we know it and the beginning of the Great Recession—including massive unemployment, the freezing of the banking system, and runaway taxation to hold it all together.
By Tyson Steele
Published 2009-04-27
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A Failure to Communicate
How to Improve Communication with Your Team
What a wonderful time to be a “treatment oriented, fee-for-service” dentist. With the technological advances in dentistry and a corresponding increase in the speed in which dental services can be delivered, the operating results of most general dentists are vastly exceeding anything I would have predicted just a few years ago.
By Mike Farley
Published 2009-04-27
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A Slight Edge
The Thin Line That Separates Success from Mediocrity
In 2005, Lance Armstrong made history as he crossed the finish line in the world’s premier long-distance bicycle race, winning his seventh Tour de France. For 2,232 miles the cancer survivor and American cyclist fought fatigue, competitors, and even allegations of drug use by the foreign press. In the end, the winner of 2 stages of the 21 stage race was crowned victorious.
By Tyson Steele
Published 2009-02-14
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Discover the Ultimate Marketing Strategy
What Works, What Doesn’t, and How to Do It
What would you say is the best restaurant in the world? Spagos? Capische? Andre’s? Well, I guess it all depends on your definition of the word best. So, let’s redefine the question: What would you say is the most financially successful restaurant in the world?
By Tyson Steele
Published 2009-01-16



