Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts

Keeping first things first

An American investment banker was at the pier of a small coastal Mexican village when a boat with just one fisherman docked. Inside the boat were several large yellowfin tuna. The American complimented the Mexican fisherman on the quality of his fish and asked how long it took to catch them.

But don't ask me to do anything different to achieve it

Recently, a dental office asked me to assist them in resolving one of their practice’s major problems -- that of “last minute cancellations and no-shows.”

An old success formula for a new economy

The United States is unquestionably in one of the most difficult economic periods since the Great Depression. Deflation (lowering of prices) and de-leveraging (reducing of debt) exert a dualistic force on the overall economy and job market. This, in turn, greatly affects consumer confidence and discretionary spending.

The key to greater prosperity, joy, and growth

Occasionally, an airplane in flight will hit a large flock of birds. In order to test aircraft windshield resistance to this type of impact, NASA engineers have developed a unique high speed cannon. This cannon allows them to launch dead chickens at hundreds of miles per hour into the windshields of prototype aircraft. (Weird job, huh?)

How small consistent actions can have a resounding affect

discovering the real goal of marketing

Marketing. It’s a dental buzz word today. Twenty years ago, no dentist would use the word “marketing.” Now, it’s the hottest topic on the seminar trail. Every consultant, salesman, and dental guru seems to be selling some new marketing “system” guaranteed to “blow your doors out with new patients” – not to mention what it’ll do to your wallet.

Why the ADA's Vaunted Dental Marketing Company Failed

On July 10, 2009, the American Dental Association announced that it was shutting down the association’s for-profit joint venture with marketing firm ADAidm after it “experienced significant production and operational difficulties.”

How Managing with Statistics Can Turn Hygiene into Profit

An excellent hygiene department is often the foundation for an excellent restorative practice. After all, patients who are consistently in hygiene are much more likely to accept restorative treatment, stay in your practice and refer people to you.

The Power of a Promise Kept . . .

This old, rather obscure article by inspirational speaker, businessman, and philanthropist, W. Clement Stone still resonates today. In today's world of broken business and personal promises, we felt compelled to include it here ...

And How to Overcome Them to Build the Practice of Your Dreams

The most common type of retirement plan in the United States is an IRA. So, here’s an easy question. Do you know what the initials I.R.A. stand for?

How All That Hard Earned Income Seems to Vanish, and Where It Goes

If you've wondered where all your hard earned profit goes, here are some of life's major expenses for your consideration:

How to Successfully Steer Your Dental Practice in Any Economy

According to many experts, we are currently experiencing the greatest economic downturn since the Great Depression. In fact, many commentators are calling for the “end of prosperity” as we know it and the beginning of the Great Recession—including massive unemployment, the freezing of the banking system, and runaway taxation to hold it all together.

How to Improve Communication with Your Team

What a wonderful time to be a “treatment oriented, fee-for-service” dentist. With the technological advances in dentistry and a corresponding increase in the speed in which dental services can be delivered, the operating results of most general dentists are vastly exceeding anything I would have predicted just a few years ago.

The Thin Line That Separates Success from Mediocrity

In 2005, Lance Armstrong made history as he crossed the finish line in the world’s premier long-distance bicycle race, winning his seventh Tour de France. For 2,232 miles the cancer survivor and American cyclist fought fatigue, competitors, and even allegations of drug use by the foreign press. In the end, the winner of 2 stages of the 21 stage race was crowned victorious.

What Works, What Doesn’t, and How to Do It

What would you say is the best restaurant in the world? Spagos? Capische? Andre’s? Well, I guess it all depends on your definition of the word best. So, let’s redefine the question: What would you say is the most financially successful restaurant in the world?