Tyson Steele Associates - Advanced Dental Marketing Concepts
Awesome work! You guys blow everyone else completely away.
– Lepow Dental
The mailers have been very helpful for our start-up practice. In fact, I'm not sure our phone would have rung yet if not for those!
– Sarah Davis, DDS
Your strategy provided a substantial increase in new exams and starts in my orthodontic practice. It really helped us build a solid base for future referrals.
– David Richter, DDS
Mary Lynn King, DDS
See this clients other integrated marketing tactics.
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Logo Development for General Dentists
Back to Marketing Strategies for General Dentists
Many dentists present a mediocre identity to the marketplace. Their dental logos and collateral materials are often generic, outdated, and lagging far behind their clinical expertise.
The problem is that patients assume the quality of your dentistry is represented by the quality of your logo and corporate identity. Because of this, a poor-quality dental logo may be interpreted by patients as representative of poor-quality dentistry.
Although every logo is unique, a good dental logo includes these key elements:
- Flexibility in presentation and usage in a variety of media (e.g., ads, letterhead, signage, website)
- Uniquely designed for your practice (as opposed to being generic and undifferentiated)
- Conveys something unique about your personality, style, or practice beyond the fact that you fill teeth (imagine if Nike’s logo were a shoe!)