Tyson Steele Associates - Advanced Dental Marketing Concepts
Despite the bad economy, we had our highest month ever just several months after starting with you!
– Carson Kutsch, DDS
Thanks so much for all your help. I really can't tell you how much I appreciate everything you all are doing for me.
– Dain Paxton, DMD
I would not be in business today if I had not hired you to grow my practice. The majority of all my new patients are calling because of you.
– Scott Studerus, DDS
Gregory Keene, DMD
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Display and Yellow Pages Advertising for General Dentistry
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In certain situations, display advertising can bring excellent exposure to your dental practice. The most common form of dental advertising is the yellow pages ad. However, in the last decade, dental advertising has moved beyond the boundaries of traditional yellow pages advertising to include magazines, newspapers, billboards, and other media.
Display advertising for a dental practice can also provide support for other marketing tactics such as targeted direct mail. And, sometimes, ads are a good relationship building tool: for example, running a dental advertisement in the local Chamber of Commerce newsletter.
Although every dental practice is different, a good display or yellow pages ad includes these elements:
- Understanding the advertisement's reach, saturation, and potential ROI
- Visual elements to attract the attention of the targeted viewer
- Design consistency with the practice's marketing tactics and logo
- A soft or concrete call to action
- Tracking mechanisms to evaluate efficacy