Tyson Steele Associates - Advanced Dental Marketing Concepts

2009 Client Results Exceed Expectations

Tyson Steele Associates is pleased to announce client results for 2009.

Despite the ongoing major recession, the vast majority of Tyson Steele Associates dentists continued to maintain or grow their production last year. A year end analysis of clients who actively marketed their practices from January thru December 2009 determined that 94% of Tyson Steele Dentists either maintained or increased their revenues during the year.

Although dental industry results data may not be available for several more months, we anticipate that our clients benefited greatly from their concentrated marketing efforts, substantially beating the greater benchmark declines of the U.S. dental industry.

The approximately 6% of Tyson Steele Associates dentists who saw declines in revenue were generally located in extremely difficult markets, including some areas of Michigan, Florida, Arizona, and Nevada. However, even those practices managed to minimize their revenue declines in the face of great economic adversity, declining only about 8% on average as opposed to their neighbors who were likely down more than 15% on average.

As the nation's leading marketing firm for fee-for-service dentistry, our goal is to partner with our clients in any economic environment, helping them to drive in the new patient flow needed to maintain a competitive advantage. Congratulations to the hundreds of Tyson Steele dentists who made 2009 a banner year despite the Great Recession.

ADAidm Shuts Down

On July 10, 2009 the American Dental Association announced that the association's for-profit joint venture with marketing firm ADAidm had "experienced significant production and operational difficulties." As a result, the ADA has decided to shutter ADAidm, "providing customers with a full refund for paid undelivered goods and services."

ADAidm was founded in 2007 as a revenue enhancement vehicle that planned to profit by providing marketing services to ADA members. Services were supposed to include dental website development, direct mail campaigns, dental logo design, display advertising, and even message on hold production. 

However, various observers in the dental industry note that ADAidm's marketing strategies suffered from exceedingly poor returns-on-investment and failures to deliver product in a timely manner. Ultimately, dentists and their advisors grew increasingly critical of ADAidm leading to the ADA leadership decision to shut down the joint venture.

ADA trustee Dr. Robert Faiella has been appointed chair of the ADA's for-profit division (ADABEI) to resolve outstanding issues. Dr. Failella can be reached at: faiellar@ada.org.

 

Dental Telephony Tracking Now Available Nationwide

Tyson Steele Associates is pleased to announce the arrival of Dental Telephony Tracking, a sophisticated call tracking system now available to Tyson Steele Associates clients in most areas of the United States.

With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office—including yellow pages ads, targeted mail campaigns, newspaper ads, and website visitors. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.

In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.

Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.

Dental Telephony Tracking is just one of the latest tools available from Tyson Steele Associates to help maximize your marketing ROI. Success is calling. Are you going to answer?