Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts

Social Media Marketing for Dentists

With more than 500 million active users, fifty percent of whom log on daily, Facebook is a rapidly growing component of effective dental marketing.

Unfortunately, too many dental practices lack any specific Facebook and social media strategy.

In light of this, we are pleased to provide our clients with a targeted way to maximize their marketing results from Facebook and other social media sites, including Yelp and Citysearch. Key to this strategy is an effective blending online and off-line techniques to drive followers to popular social media sites. This, in turn, increases a practice's overall web visibility and also the quality of positive reviews.

As always, your Facebook marketing strategy should be complimentary to your other key marketing tactics. And the tactics that work in other industries don't always translate effectively to the unique business of dentistry. As your marketing advisors, it's our role to help you find the most cost effective, efficient ways to maximize your return on social media.

So if you're wondering how you can effectively use Facebook to increase your dental practice visibility, please contact us today.

Record Webinar Turnout: Dentistry and Healthcare Reform

June 25, 2010 -- Tyson's webinar titled "Uncertain Future: Dentistry and Healthcare Reform" earned a record attendance of approximately 640 dentists, staff, and advisors.

America's landmark healthcare bill will dramatically impact the future of fee-for-service dentistry in America. The massive new law substantially alters one-sixth of our national economy and changes the way American consumers interact with their healthcare providers. Unfortunately, due of the complexity of the law, many dentists are unaware of huge changes that will greatly alter their ability to provide quality, profitable dental care to patients in the future.

Tyson's webinar helped clients and advisors understand the contents of Healthcare Reform and discussed the legislation's impact on the dental industry. If you are a client and were unable to attend the mid-summer webinar session, please contact us to schedule a summary review.

2009 Client Results Exceed Expectations

Tyson Steele Associates is pleased to announce client results for 2009.

Despite the ongoing major recession, the vast majority of Tyson Steele Associates dentists continued to maintain or grow their production last year. A year end analysis of clients who actively marketed their practices from January thru December 2009 determined that 94% of Tyson Steele Dentists either maintained or increased their revenues during the year.

Although dental industry results data may not be available for several more months, we anticipate that our clients benefited greatly from their concentrated marketing efforts, substantially beating the greater benchmark declines of the U.S. dental industry.

The approximately 6% of Tyson Steele Associates dentists who saw declines in revenue were generally located in extremely difficult markets, including some areas of Michigan, Florida, Arizona, and Nevada. However, even those practices managed to minimize their revenue declines in the face of great economic adversity, declining only about 8% on average as opposed to their neighbors who were likely down more than 15% on average.

As the nation's leading marketing firm for fee-for-service dentistry, our goal is to partner with our clients in any economic environment, helping them to drive in the new patient flow needed to maintain a competitive advantage. Congratulations to the hundreds of Tyson Steele dentists who made 2009 a banner year despite the Great Recession.

ADAidm Shuts Down

On July 10, 2009 the American Dental Association announced that the association's for-profit joint venture with marketing firm ADAidm had "experienced significant production and operational difficulties." As a result, the ADA has decided to shutter ADAidm, "providing customers with a full refund for paid undelivered goods and services."

ADAidm was founded in 2007 as a revenue enhancement vehicle that planned to profit by providing marketing services to ADA members. Services were supposed to include dental website development, direct mail campaigns, dental logo design, display advertising, and even message on hold production. 

However, various observers in the dental industry note that ADAidm's marketing strategies suffered from exceedingly poor returns-on-investment and failures to deliver product in a timely manner. Ultimately, dentists and their advisors grew increasingly critical of ADAidm leading to the ADA leadership decision to shut down the joint venture.

ADA trustee Dr. Robert Faiella has been appointed chair of the ADA's for-profit division (ADABEI) to resolve outstanding issues. Dr. Failella can be reached at: faiellar@ada.org.

Dental Telephony Tracking Now Available Nationwide

Tyson Steele Associates is pleased to announce the arrival of Dental Telephony Tracking, a sophisticated call tracking system now available to Tyson Steele Associates clients in most areas of the United States.

With Dental Telephony Tracking, incoming calls are uniquely logged in order to analyze a specific marketing tactic’s return on investment. Unique tracking can be established for multiple tactics in your dental office—including yellow pages ads, targeted mail campaigns, newspaper ads, and website visitors. Once launched, all incoming calls from that tactic are logged for date, time, length of call, and caller ID.

In addition, calls may be recorded for staff accountability and training purposes, increasing closure rates and improving communication with prospective new patients.

Call logs and recordings can be accessed on the Internet at any time and from any location through the client’s Internet portal.

Dental Telephony Tracking is just one of the latest tools available from Tyson Steele Associates to help maximize your marketing ROI. Success is calling. Are you going to answer?