Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
From the 511 total new patients this year, 309 were from the brochure -- that's 60%, not accounting the referrals from those patients (prolly 70-80% of the 511)
– Yummy Dental
As of 8 a.m. this morning, I had two hours scheduled the rest of this week. After those mailers went out, this week is now fully booked! It is seriously amazing what those do for your schedule—unbelievable.
– Scott Studerus, DDS
From the 511 total new patients this year, 309 were from the brochure -- that's 60%, not accounting the referrals from those patients (prolly 70-80% of the 511)
– Yummy Dental
Dental Marketing Strategies for Pediatric Dentists
Strategic marketing for pediatric dental practices requires a unique mix of tactics designed to increase a combination of general dentist referrals, direct new patient leads, and family referrals. As a full-service advertising agency, our extensive expertise in marketing pediatric dental practices helps you attract the high-quality pediatric patients you need to grow.
What Is Integrated Dental Marketing?
Every dentist is unique. Every dental practice is unique. And every local market is unique. Because of this, we’ve found that the best marketing strategy for your practice is likely to be—you guessed it—unique.
However, uniqueness doesn’t necessarily mean doing something different or new. Instead, our comprehensive approach involves blending unique dental marketing tactics to meet your specific needs and situation. We call it “integrated dental marketing.”
Essentially, integrated dental marketing for a pediatric dental practice involves optimizing each marketing component in a way that creates synergy and an increased return on investment. Study the chart below and imagine the impact on your pediatric dental practice if you were to just slightly improve each of the marketing tactics you currently utilize. Then imagine adding in just one or two tactics you don’t currently use. Finally, imagine the impact of improving your feedback loop to track ROI and train your team to better optimize each tactic.
Then, to view samples of different tactics we’ve implemented or improved for our clients, click one of the links on the left.
