Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
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Targeted Direct Mail Marketing for Pediatric Dentists
Although pediatric dental practices have traditionally shied away from direct outreach marketing tactics such as direct mail, the trend is now shifting. In most pediatric dental practices today, more than 75 percent of all new patient exams are sourced directly from patient referrals and external marketing, not from referring general dentists.
This represents a continuing shift in the way pediatric dental services are marketed in the United States.
Targeted direct mail is usually the most effective direct outreach tactic for pediatric dentists because brochures can be tailored to meet the felt needs of the local community and lists can target specific consumers by income and age of children.
Although every client is unique, a targeted pediatric dental marketing campaign commonly includes these elements:
- Tailoring pediatric dental brochures to target the specific felt needs of your unique community
- Demographic partitioning of prospective patient lists (by income, age of children, location, etc.)
- Developing optimal frequency/exposure rates for a successful pediatric dental marketing campaign
- Structuring brochure contents to increase referrals from existing patients and referral sources