Dental Marketing - Tyson Steele Associates - Advanced Dental Marketing Concepts
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Display and Yellow Page Advertising for Dental Start Ups
In certain situations, display advertising can bring excellent exposure to your start up dental practice. The most common form of dental advertising is the yellow pages ad. However, in the last decade, dental advertising has moved beyond the boundaries of traditional yellow pages advertising to include magazines, newspapers, billboards, and other media.
Display advertising for a start up dental practice can also provide support for other marketing tactics such as targeted direct mail. And, sometimes, ads are a good relationship-building tool for start ups new to the community for example, running a dental advertisement in the local Chamber of Commerce newsletter.
Although every start up dental practice is different, a good display or yellow pages ad commonly include these elements:
- Evaluation of the advertisement's reach, saturation, and potential ROI
- Visual elements to attract the attention of the targeted viewer
- Design consistency with the practice's marketing tactics and logo
- A call to action that increases conversion rates from your advertisement